Does CSR affect investment efficiency? The moderating role of company reputation

Purpose The purpose of the paper is to investigate association between corporate social responsibility (CSR) and investment efficiency (INE) in Bangladeshi pharmaceutical companies explore moderating role reputation this relationship. Design/methodology/approach employs a two-step method, with stage 1 involving development theoretical model using literature's strategic framework 2 structural equation modelling (SEM) relationships variables. data set used analysis includes 296 responses from senior executives/managers subordinates at firms. Findings study finds that CSR activities focus on customers, employees community significantly affect INE, as well extended stakeholders, company moderates effect INE differs well-established business firms favourable reputations. Practical implications contributes understanding relationship developing country context highlights importance findings suggest can enhance their through initiatives positive strengthen further. Originality/value adds limited literature countries provides new insights into